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I am constantly amazed by the search engine optimization (SEO) dialog that centers on page content. Statements like, "I want my page…
Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town.
Have you ever heard the phrase "split-run testing?" No? If you have a website and you're trying to sell something online, you need to know about this valuable testing process that can increase your bottom line.
A nice feature that I've seen implemented on a few Web sites is the ability for the visitor to view their clickstream (essentially, the path they've taken through your site). This allows the user to jump back to a particular page they've visited at any time.
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different.
We want what we want. We want it in our businesses, our relationships, our lifestyles. Are there any shortcuts and free lunches?
