The World’s Greatest Sales Letter

It all started innocently enough. One day I got one of those marketing letters in my email box. You know, the one where you send 5 dollars to each person on the list and then everybody's supposed to send money back to you. I'd never even given any of those kinds of emails a second look before, but this one got my attention.

The whole universe is learning and evolving. How about you?

I find it invigorating to consider how creativity, and the ability to learn and adapt, is a natural capacity built into all living systems. The ability to learn is an instinctive and primary trait that is a sign of life itself. Human beings, companies, forests, the ocean, the entire environment of earth, and the solar system. All are living systems, all are intelligent, all are…