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Google Acquires Sprinks
Last week, PPC giant, Google, purchased Sprinks. Sprinks advertisements, which were distributed over the About.com media network, will be now be replaced by Google Adwords advertisements within the next month. If you do not have a Google Adwords account, and would still like to have your site seen where Sprinks was showing before, then you will need to open a Google Adwords account. Let's take…
Using Multiple External Style Sheets
If you are a regular reader of our CSS articles, I am sure you know that the best way to utilize CSS in most cases is with an external style sheet by linking it between the head tags of your document. (If you are not familiar with the different methods of CSS and how or when to use them, be sure to read our article,…
How Search Engines Connect Sellers and Buyers
Maggie knows how to find what she wants. She lets her fingers do the walking - not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie…
Web Copywriting Lessons From Direct Marketing
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It's what many website owners do when they don't test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.
Controlling Page Margins with External CSS
What are page margins and why would you want to use them? You have seen them before but may have not realized it. Some web pages have a margin (space around the edges of the browser window). Web pages that do not have a page margin, will display the page content and graphics flush with the browser window. Each method has a purpose and creates…
