How Small Companies Can Survive on the Publicity Island
So you're not the industry leader. Maybe you don't have a whiz-bang product and your CEO (alas) is not charismatic. Does the…
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So you're not the industry leader. Maybe you don't have a whiz-bang product and your CEO (alas) is not charismatic. Does the…
Have you ever wished you could attract more people to your site, sell more products and make a better income?
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.
Lots of my clients call me up to ask that I train their staffs in various skills. The concerns usually sound like, "These guys need to learn to communicate" or "They just can't seem to get things done" or "Our customers always seem upset with us."
When people do a search with "Canadian Sites Only", the search engines filter out what it thinks are non - Canadian sites. How the search engines make this decision may surprise and shock you. This article also applies to people in other countries, as well.
When I was a broker at Merrill Lynch in the late '70s and early '80s, I was trained to sell stocks using classic cold-calling techniques. My colleagues and clients were tough and fast-moving and wanted only answers. Quickly. I had to know my product and have my sales skills down pat. Smile and dial. Come in with a great opening. Wow them with sexy stocks…