The Top Ten Ezine Tips (For Building a Strong Opt-in email Database)

1. Quality vs. Quantity

Without question the most important aspect of any publication is the quality of it’s content. However, as number one on the Top Ten List you need to look at the quality of your subscribers. Is it better to have a database of 20,000 lousy prospects for your business or 2,000 top prospects? Without doubt – you’ll generate more income from the 2,000 then the 20,000. Stay away from free swap subscriber services – generate your leads only through quality opt-in websites through Joint Ventures and reciprocal exchanges.

Top Tips To Pay-Per-Click Search Engine Success

Pay-per-click (PPC) search engines are a highly effective and inexpensive way to attract targeted traffic to your web site. With the most popular PPC search engines (www.overture.com and www.adwords.google.com) you can often buy this search engine traffic for 10 cents or 5 cents per click. It is possible to bid for keywords for as little as $0.01 per click with some of the less popular PPC search engines! This means that you can get 500 visitors to your website for just $5!

Vendor Managed Supply : The Win, Win Relationship

A more collaborative relationship with our customers and suppliers will benefit all concerned. Vendor Managed Inventory (VMI) is one way to develop a more collaborative relationship and many companies have tried it. Some have even had success in achieving both financial and operational benefits. But often it is only the customer who benefits from VMI. Vendor Managed Supply, (VMS) is a truly collaborative relationship that delivers what has long been expected of VMI and more. Leading companies are going beyond VMI to adopt Vendor Managed Supply because they recognise that it is vital that key suppliers also benefit.

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