Are You Ignoring These Marketing Principles?

In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.

Meaningful Gifts You Can Give Your Clients for the Holidays

We're always looking for unique, personal ways to remember our clients for the holidays. Coaching is a relationship field, and somewhere the Honey-baked Ham just doesn't fit. Here are some ideas that will work for whatever your client is celebrating, whether it's Eid al Fitr, Hanukkah, Christmas, or Dewali.