Marketing Conversations, and Conversation Stoppers

Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day's marketing activity. With no one in our office-of-one to help with a confidence booster, an important…

Rank and File

Server redirects are not exactly an enthralling subject, until you realise just how POWERFUL and useful these things are. Reasons including; easier site management, professional looking links to use in email, nearly fool-proof affiliate link cloaking and preserving your search engine ranking should convince you that it's worth five minutes to grasp this very simple technique. There's nothing to buy: your site's web server already…