Marketing Conversations, and Conversation Stoppers

Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day's marketing activity. With no one in our office-of-one to help with a confidence booster, an important…

3 min read Sales

Rank and File

Server redirects are not exactly an enthralling subject, until you realise just how POWERFUL and useful these things are. Reasons including; easier site management, professional looking links to use in email, nearly fool-proof affiliate link cloaking and preserving your search engine ranking should convince you that it's worth five minutes to grasp this very simple technique. There's nothing to buy: your site's web server already…

7 min read Archive

Are You Ignoring These Marketing Principles?

In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.

4 min read Archive