Opening Gambits For Direct Mailings
Think of getting people to respond to direct mail as a chess match. If you don’t apply the opening gambit on time or in the right way, the match is lost. The opening gambit in mail is, of course, getting readers inside the envelope – and doing it in a way that enhances the probability of response.
NT vs. Unix
I think it was some Sun piece that said something like: “If all you ever had to do with an OS is install it, NT would be a great operating system”.
Locked and Loaded: Sales and Business Planning Ammo for Web Marketers
It’s that time of year again — time to get serious and make final decisions about 2004 online and offline marketing budgets, time to update the business plan, and time to dig up that allusive research that we all use to justify long-term decision making. Here are some figures and predicted trends from recent online-marketing studies, which are worth keeping in mind when developing 2004 proposals and internal marketing plans.
Getting More From Your Communications
Managers in small companies have a lot more opportunity for face-to-face contacts, while managers in large companies need tools for mass communication. The key in either scenario is to choose the appropriate vehicle for conveying the type of information that you typically share with your employees.
Why All Managers are Alike
Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives.
But even in their own best interests, too few involve themselves in their public relations effort to the degree they should.
Be The Brand!
Quick – what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella’s Castle.
Windows XP Remote Desktop
Since I’ve been spending the last few articles looking at cool new features in Windows XP Professional, I decided to continue in this article by looking at something whose time has come – the inclusion of something called Remote Desktop in Windows XP.
Top Execs + CRM = Success
C-level executives at some companies do more than nod their head in approval of a proposed CRM initiative–they get involved to drive its success.
The High EQ, Low EQ Sales Quiz
In addition to my coaching, and my usual comings and goings this past couple of months, I’ve been in the real estate business, selling my own home, and working with a coaching client who wants to buy a house in Alabama. I’ve seen a lot of people trying to sell things lately and thought I’d share with you High EQ, Low EQ in the sales world.
How To Start Your Own SEO Business
If you have ever considered starting a new SEO service company, there are several steps you can take that will get things moving in the right direction. I myself started a company this past year that is already realizing great results. Not only will an SEO business bring you amazing rewards, but in the process you’ll learn how to get higher ranking for your own web site as a bonus.