Four Tips on Tip Sheets

Getting newspaper and magazine coverage for your book can be challenging. The book review section has disappeared from many publications; the lifestyle section is very competitive. But a simple tip sheet from your book can get you into almost any publication in America. Here are four tips on writing tip sheets:

Can Web Copywriters Learn From Direct Marketing Techniques?

Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It's what many website owners do when they don't test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.

Just Do Something

There are many keys to success, but they all depend on one thing: action. No one ever experiences success in any area of life without first taking some action. No amount of good training, excellent planning or benevolent intention will ever create success. Not even a little.

Where’s My Spam?

THIS morning my computer announced, 'You HAD mail,' and then laughed like a dope fiend in a 1940's anti-drug movie.

Does Hype Really Sell?

It's just plain insulting. !!! YOU TOO CAN MAKE $10000 IN JUST 7 DAYS !!! OUR TURN- KEY SYSTEM TRANSFORMS YOUR COMPUTER INTO A 24-HOUR CASH MACHINE! NO SELLING, NO INVENTORY - YOU JUST COLLECT THE CHEQUES!