Cracking Google’s New Algorithm

Google recently made far-reaching changes to the way it ranks search results, and the search marketing community has been abuzz with tales of woe ever since. Some have speculated that the key to understanding Google's latest is that they've applied some sort of test of "commerciality" to certain phrases, roiling the waters for sites ranked well on those phrases, and leaving non-commercial phrases more or…

Should You Pay For Inclusion?

Hello Jill, a quick question if your time permits: I have read so many conflicting things about pay submissions to the likes of Yahoo, LookSmart, Teoma, Inktomi, and others. It is getting really expensive but we are considering doing it "just in case" it affects our rankings with engines.

Platform Problems with Fonts and Text

In a previous article, I mentioned that it's important to know how your pages will appear to surfers, so that you have more control over your image. You should choose a sensible font that most surfers will have installed on their system, and include at least one other similar font as a back-up alternative in your font tags or style sheet.

Working in a Newly Created Position

Understanding organizational history and how to properly deal with the politics is a key to success. I started the process of understanding this concept during the interview for my first professional position. If I had not learned this lesson, my promotion opportunities would have been severely limited.