Archive
Promotion on a Soup Kitchen Budget
You've got a killer product and a state of the art website. "Now, how do you get your site noticed and generate…
Part of the
network
network
In Your Face Advertising
As most of you already know, I'm a full time merchant on the Internet for 6 years. I understand the value of getting my message out, but frankly I'm getting fed up with the amount un-targeted advertising that's being forced on me.
Credit Card Fraud – Are You Protecting Your Business?
With Credit Card Fraud averaging almost 5 percent of sales, if you are selling goods or services online via credit cards this is information you need in order for your business to survive.
Banner Exchanges – Are They Useful?
For those who don't know, a banner exchange is a service that offers to show your banner ad on other sites if you show their ads on your's. They often have thousands of sites in their networks so you can get your banner shown in a lot of places. They will offer an "exchange" rate - the most common is probably 2:1. This means that…
Offer A Package Deal
Rather than forcing people to identify their exact needs value added packages of related products provide a combination of options at a set price.
Tell Site Visitors What To Do
Your site visitors make all the choices when it comes to browsing the Web. No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way. But on the Web, there is no telling how your next visitor will experience your site.
