Opt-In Basics – Just the Facts Ma’am

First of all, let's define this much misused and often loosely interpreted word 'opt-in.' When a potential customer makes a conscious decision to join your list, she has exercised an option, or 'opted-in' to your mailing list. She has also demonstrated a pre-determined interest in whatever it is that you are offering, making her a 'targeted' opt-in subscriber.

Tightening the Nuts & Bolts on Your Autoresponder

The real power of an autoresponder lies in its ability to provide instant gratification for potential customers who have a specific interest in mind. This ability becomes a critical reality for any online business, when one considers that many people today are not willing to wait several days or even several hours to receive more information on a specified topic of interest. The instantaneous nature…