Quality Control: E-newsletter Tips From The Pros

I've always tested my newsletter before hitting the "send" button. I test it by sending it to myself -- sometimes three or four times. I check to make sure the links work, that the line breaks are ok, and that I haven't misspelled anything.

Looking For Renewed Growth

Sometimes you have to take a step back before you move forward. Being in the high-tech industry, we've all experienced this. When the market slowed down, we all had to take a step back and readjust. Now, many of us are ready to move forward into growth mode. As we move into renewed growth, we face a new reality in the high-tech world, and especially…

The Dangers of Publishing your Website in Another Language

Publishing your website in another language is like managing a brand new website. It demands people who are expert in writing and editing in that language. The standard of English on the Web, for example, is often poor, even for those whose native language it is. It can be embarrassingly bad for websites publishing English as a foreign language.

If you Can’t Measure it, you Can’t Manage it

Intranets don't self-organize. Without planned, centralized information architectures and clearly defined published processes, they become unproductive. Intranets often have applications that either don't work properly, are too difficult to learn, or have no clear business benefit. Applications, like content, must be able to establish a clear return on investment.