Can Web Copywriters Learn From Direct Marketing Techniques?

Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.

4 Tips to a More Visitor-Friendly Website

I remember my very first website. I thought it was the most amazing thing ever created; it had Flash, Javascript, an animated graphic I designed all on my own, plus various bits of ‘artwork’ placed at strategic locations throughout the site. Plus it used frames, something I thought would ease navigation for my visitors. What an astonishing display of talent!

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