What Did Google Mean?

Sparks of Controversy. There was a substantial amount of controversy in the WebProWorld forums regarding what Marissa Mayer, the Director of Consumer Web Products at Google, told me at the Search Engine Strategies Conference in Chicago last week. She said, "If you dropped in rankings, go back and look at who you linked to and who's linking to you. If any of these people are…

Marketing Research Using The Internet

My Internet market research methodology takes about five minutes per topic. The goal is simply to determine if the topic has suffient demand/profitability characteristics on the Internet. I like to turn things into numbers so that apples can be compared to oranges.

Caught in the Net – A Sip of Networking

If you think a web is that weelittle fly-catching thing in the corner of your room, you've probably been living in the Himalayas. Today, each and every little Tyke (and his dog), are on the World Wide web. And if you are reading this, then more certainly than your dog's name (Bruno?), you are conversant with the powers of this blown-up scaffold of computer networks.