Google’s Shake up – A View From the Beginning

It has been exactly one month since Google introduced its infamous Florida Update. As the Florida Update has brought about the largest and most comprehensive shake-up of Google's listings ever, it has generated a great deal of interest around the world and genuine panic for the literally millions of webmasters who's sites have been adversely affected by the change. The following article is a compilation…

What Did Google Mean?

Sparks of Controversy. There was a substantial amount of controversy in the WebProWorld forums regarding what Marissa Mayer, the Director of Consumer Web Products at Google, told me at the Search Engine Strategies Conference in Chicago last week. She said, "If you dropped in rankings, go back and look at who you linked to and who's linking to you. If any of these people are…

Marketing Research Using The Internet

My Internet market research methodology takes about five minutes per topic. The goal is simply to determine if the topic has suffient demand/profitability characteristics on the Internet. I like to turn things into numbers so that apples can be compared to oranges.