How to Solve Personnel Problems
In every company I have consulted or coached, there exists personnel problems. Natural, you may say, and assume nothing can be done…
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In every company I have consulted or coached, there exists personnel problems. Natural, you may say, and assume nothing can be done…
Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown.
Where do we begin? Tired of playing piggy in the middle'? They cop flack from both sides - upper management and the people they manage'. Tired of being one of the first to blame when things go wrong? Frustrated by the lack of back up and support from the upper echelons who expect them to perform the daily miracles required to produce excellent results?
How many return customers does your online business or website have? If you are serious about your marketing, you no doubt have an answer. Is it 10%? 15? 30? Not likely.
Managers often find themselves playing the role of middle-man because that is what they are in the middle. The go-between for higher management and the workers. You can see how this can present a conflict of interests. How do you represent the views of the upper echelon and protect the interests of those who work under you at the same time? It can be done,…
Danny Sullivan discussed his "Invisible Tabs" theory during his keynote speech at the Search Engine Strategies conference. Google's recent release of their book search lends credibility to this theory, and points in the direction Google's heading.