Archive
Stop Spam: How To Escape The Spam Hell-Hole
If you're anything like me, you're pretty sick of it, and just want it to stop. What? Spam, of course. This article…
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The Torn Manager
Managers often find themselves playing the role of middle-man because that is what they are in the middle. The go-between for higher management and the workers. You can see how this can present a conflict of interests. How do you represent the views of the upper echelon and protect the interests of those who work under you at the same time? It can be done,…
The Google Tab Theory
Danny Sullivan discussed his "Invisible Tabs" theory during his keynote speech at the Search Engine Strategies conference. Google's recent release of their book search lends credibility to this theory, and points in the direction Google's heading.
8 Uncomplicated Strategies = Marketing Success!
Although most of us know that we need to promote our products and our services, some of us still believe we're too small to invest in a promotional campaign. And while a full-fledged marketing effort may too much for your business, it is however crucial to your success that you're involved in some marketing activities. Putting a few simple strategies into action will make a…
Employee Incentives Lead to CRM Failure?
Have you set up your customer accounting system? Never heard of customer accounting? Let me explain.
Keyword Research for Search Engine Visibility
Reader Question: I am a member of a group of small B&B's (bed and breakfasts) who are planning to develop a "brand" for our district [something along the lines of "country hospitality on the coast"] We are interested in finding out what key phrases would be the most popular search terms used by our potential guests. We've collected customer profile data on our existing guests…
