network
Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are…
Although most of us know that we need to promote our products and our services, some of us still believe we're too small to invest in a promotional campaign. And while a full-fledged marketing effort may too much for your business, it is however crucial to your success that you're involved in some marketing activities. Putting a few simple strategies into action will make a…
Have you set up your customer accounting system? Never heard of customer accounting? Let me explain.
Reader Question: I am a member of a group of small B&B's (bed and breakfasts) who are planning to develop a "brand" for our district [something along the lines of "country hospitality on the coast"] We are interested in finding out what key phrases would be the most popular search terms used by our potential guests. We've collected customer profile data on our existing guests…
Small business owners are justifiably concerned about the expense of marketing their business. Many look at marketing as a line item in their budgets, and minimize marketing expenses in order to maximize profits. But to grow your business and be more profitable, you need to evaluate the costs of marketing from a broader perspective.
The CANSPAM Act just passed here in the US, so I decided to call Loren McDonald, VP of Marketing for EmailLabs, on his views about how this would affect the marketing industry. Just for some background information: "EmailLabs is an email marketing solutions company that empowers corporations with leading edge emarketing solutions." (from the site)
