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Get a Newsletter, Keep Your Customers
How many return customers does your online business or website have? If you are serious about your marketing, you no doubt have…
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Keyword Research for Search Engine Visibility
Reader Question: I am a member of a group of small B&B's (bed and breakfasts) who are planning to develop a "brand" for our district [something along the lines of "country hospitality on the coast"] We are interested in finding out what key phrases would be the most popular search terms used by our potential guests. We've collected customer profile data on our existing guests…
What is Your Marketing Really Costing You?
Small business owners are justifiably concerned about the expense of marketing their business. Many look at marketing as a line item in their budgets, and minimize marketing expenses in order to maximize profits. But to grow your business and be more profitable, you need to evaluate the costs of marketing from a broader perspective.
CANSPAM’s Effect on Marketing
The CANSPAM Act just passed here in the US, so I decided to call Loren McDonald, VP of Marketing for EmailLabs, on his views about how this would affect the marketing industry. Just for some background information: "EmailLabs is an email marketing solutions company that empowers corporations with leading edge emarketing solutions." (from the site)
Location of Global Navigation for Optimal Search Engine Indexing
Reader Question: I've been told that I should put my navbar (navigation bar) on the right side of my Web site (or use a table trick to get the same effect) so search engine spiders will read my title and text first, and the navbar last. Is that necessary for optimum search engine positioning?
Transform the Year-End Planning Ritual
Once again, 'tis the season for annual planning, an exercise that fills managers with hope, dread, despair and anticipation. It's a time when we contemplate the future of our organizations, technology and personal fortunes.
