Last Minute Marketing Strategies
Oh yeah, the holidays... It came to my attention that the holidays are upon us. If you're like me you may have…
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Oh yeah, the holidays... It came to my attention that the holidays are upon us. If you're like me you may have…
As someone who has been running a full-time Internet business for years, I often have to remind myself that there are thousands of business "newbies" who are just starting out. As I get farther and farther into the realm of online business, I find that the basics for starting your own business still hold true.
Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown.
Where do we begin? Tired of playing piggy in the middle'? They cop flack from both sides - upper management and the people they manage'. Tired of being one of the first to blame when things go wrong? Frustrated by the lack of back up and support from the upper echelons who expect them to perform the daily miracles required to produce excellent results?
How many return customers does your online business or website have? If you are serious about your marketing, you no doubt have an answer. Is it 10%? 15? 30? Not likely.
Managers often find themselves playing the role of middle-man because that is what they are in the middle. The go-between for higher management and the workers. You can see how this can present a conflict of interests. How do you represent the views of the upper echelon and protect the interests of those who work under you at the same time? It can be done,…