Avoiding the Spam Trap: Get your message delivered!
If you send emails to your customers, I have some bad news for you. Not all of your emails are making it…
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If you send emails to your customers, I have some bad news for you. Not all of your emails are making it…
1. Make it easy for readers to subscribe by putting your subscriber form on your Web site's home page. (In other words, don't bury it.)
Andrea Cifftolilli's Phantom Authority case study on Wikipedia applies team and good club theory and transaction cost analysis to provide insight into how large scale wikis work. Do read this paper...I'm only providing a single point here.
A snowplow operator in a New Jersey suburb was hailed by a woman asking him to plow her driveway so she could get out. Wading through less than a foot of fluffy snow to her SUV, he asked her why she didn't put it into four wheel drive and simply back out. Her puzzled answer was, "Four wheel drive, what's that?"
Well folks, now that we all had a nice holiday season, it is time to get back to business. Some things you can do to give your business a lift and charge into the new year are:
If you're like me, you are being swamped with so many emails it's pitiful. We get tons of emails with offers from various companies, all of which are claiming that we have opted in to these lists.