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Does Your Submit Button Say Submit?
I've gotten 50 to 100 percent higher click through and response rates simply by changing the wording on my submit button.
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Protect Your Ideas With Copyrights and Patents
Q: Can you tell me the difference between a copyright and a patent? Also is that something I should let a lawyer handle for me?
The Business Failed, But Did You?
Q: After years of dreaming about starting my own business, I finally took the plunge a little over a year ago. To say the least, my dream quickly became a nightmare. The business didn't do nearly as well as I had hoped. I ran out of money within six months and had to take out a second mortgage on my house just to keep things…
How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This client has been difficult in the past, so I'd rather not deal with him until…
Choosing A Business That’s Right For You
Q: I really want to start my own business, but I have no idea what business would be best suited for me. I'm also eager to get started, but I don't want to pick the wrong business just because I'm impatient. How should I go about deciding what business would be best for me? -- Samuel J.
Emphasizing a Product with Monochrome Graphics
Nothing stands out better on a website then a product image in full color while the rest of the image and site are monochrome (shades of gray).
