Why Do YOU Need an Opt-In Mailing List?

The more we think about it, the more we are drawn back to the business fundamentals put forth by mail order gurus of past decades . . . self-made millionaires like Joe Karbo and Melvin Powers. While each one had his own marketing techniques and closely guarded secrets, the one concept that you could be sure to hear from each and every one of them was, ‘The money is in the list.’

What Good Are Autoresponders Anyway?

From time to time, we find ourselves mildly amazed by the fact that some aspiring Internet business people are attempting to conduct daily business without the aid of a simple autoreponse system. Now, many types of online business contact and communication should still be done by personal email. In those cases where specific issues need to be addressed, a hand drafted message is the only answer. It also serves as a demonstration of respect and appreciation toward the recipient.

Can Your Attitudes Kill You?

It has been said that people don’t have attitudes, their attitudes have them. We tend to agree. Attitudes grow and develop out of what we have ‘learned to believe’ about the world around us, all its components and constituents. Our attitudes, for the most part, end up dictating our relationships with people (including ourselves,) places, things, concepts and ideas, our world at large, and the ultimate outcome of our lives.

Rules of Engagement for Successful and Safe Email Marketing Campaigns

In the direct marketing arena, email is surely the best thing that has happened since bulk mailing rates were introduced. The cost involved with sending thousands or even millions of sales letters by email is almost negligible, when compared to the cost of mounting a similar direct marketing campaign through traditional ground mail.

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