The Ultimate Web Traffic Dashboard
The most frequently asked question I get from clients is, "What should we measure on our Web site?"
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The most frequently asked question I get from clients is, "What should we measure on our Web site?"
The average advertising agency fundamentally doesn't get the Web. Saatchi & Saatchi, BBDO Worldwide, J. Walter Thompson and Ogilvy are great advertising agencies. When it comes to managing their own websites, however, they are rank amateurs. They bring their print and TV thinking to the Web with embarrassing results.
Last summer's blackouts in the U.S. and Canada have reminded many people of the fear and confusion that marked the events of September 11. For others, however, they posed the perfect opportunity to verify just how well they had prepared for rough times.
Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?
Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe that if they get the technology right the publishing will look after itself. Quality publishing requires skill and discipline. Unfortunately, discipline is something many web teams are lacking.
Did you ever run out of disk space on an important machine? Never? Well, I've done so and experienced all the headaches that come along with this situation. In this article, I describe how I implemented a basic automatic monitor system with the help of a little scripting.