Sending Out a Survey to Customers Can Double Sales

We all are well aware of a simple fact in marketing - Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. This is one of the fundamental driving forces behind the wide-spread adoption and interest in CRM and related customer retention strategies.

Web Design: Never Let an Ad Agency Near Your Website

The average advertising agency fundamentally doesn't get the Web. Saatchi & Saatchi, BBDO Worldwide, J. Walter Thompson and Ogilvy are great advertising agencies. When it comes to managing their own websites, however, they are rank amateurs. They bring their print and TV thinking to the Web with embarrassing results.

Why a Business Continuance Program Should Be in Your Future

Last summer's blackouts in the U.S. and Canada have reminded many people of the fear and confusion that marked the events of September 11. For others, however, they posed the perfect opportunity to verify just how well they had prepared for rough times.