Sometimes Shorter is Better

Exercise your Ears

How often have you heard it said "Salespeople don't listen?" What does it mean not to listen? When clients say salespeople don't listen, they usually don't mean that during the sales call salespeople zone out. Few salespeople do that. In fact, most salespeople do try to listen. Yet they are perceived as not listening. So for 2004 let's start by exercising our listening skills.

Sending Out a Survey to Customers Can Double Sales

We all are well aware of a simple fact in marketing - Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. This is one of the fundamental driving forces behind the wide-spread adoption and interest in CRM and related customer retention strategies.