The Google Tab Theory
Danny Sullivan discussed his “Invisible Tabs” theory during his keynote speech at the Search Engine Strategies conference. Google’s recent release of their book search lends credibility to this theory, and points in the direction Google’s heading.
8 Uncomplicated Strategies = Marketing Success!
Although most of us know that we need to promote our products and our services, some of us still believe we’re too small to invest in a promotional campaign. And while a full-fledged marketing effort may too much for your business, it is however crucial to your success that you’re involved in some marketing activities. Putting a few simple strategies into action will make a significant difference to your business and will surely help in reaching your intended audience. After all, if you don’t spread the word about your business, no one will know you’re out there.
Employee Incentives Lead to CRM Failure?
Have you set up your customer accounting system? Never heard of customer accounting? Let me explain.
Keyword Research for Search Engine Visibility
Reader Question: I am a member of a group of small B&B’s (bed and breakfasts) who are planning to develop a “brand” for our district [something along the lines of “country hospitality on the coast”] We are interested in finding out what key phrases would be the most popular search terms used by our potential guests. We’ve collected customer profile data on our existing guests to establish the demographics of the target markets that we are aiming for. Now we would like to determine the best key phrases before registering a business name and deciding on a Web site URL etc. I’ve tested WebPosition Gold 2 but it only seems to operate with an existing site. Is there a way to do this with WP Gold 2 or is there another tool for this purpose?
What is Your Marketing Really Costing You?
Small business owners are justifiably concerned about the expense of marketing their business. Many look at marketing as a line item in their budgets, and minimize marketing expenses in order to maximize profits. But to grow your business and be more profitable, you need to evaluate the costs of marketing from a broader perspective.
CANSPAM’s Effect on Marketing
The CANSPAM Act just passed here in the US, so I decided to call Loren McDonald, VP of Marketing for EmailLabs, on his views about how this would affect the marketing industry. Just for some background information: “EmailLabs is an email marketing solutions company that empowers corporations with leading edge emarketing solutions.” (from the site)
Location of Global Navigation for Optimal Search Engine Indexing
Reader Question: I’ve been told that I should put my navbar (navigation bar) on the right side of my Web site (or use a table trick to get the same effect) so search engine spiders will read my title and text first, and the navbar last. Is that necessary for optimum search engine positioning?
Transform the Year-End Planning Ritual
Once again, ’tis the season for annual planning, an exercise that fills managers with hope, dread, despair and anticipation. It’s a time when we contemplate the future of our organizations, technology and personal fortunes.
Five Ways Professional Writers Eliminate Rejection
If you’re writing for publication, you’re offering something for sale. Not everyone will want to buy it. This is only common sense. There’s no such thing as rejection, there’s only writing which has yet to find a home. If you submit a piece of writing enough times, it will sell. Professional writers understand this.
How To Make Money Selling Other People’s Products
Selling other people’s products is a quick, easy, and hassle-free way to start making some extra income. It can also be used to launch a full fledged, lucrative business. One of the easiest ways to do this is through affiliate programs.