Sometimes Shorter is Better
If you publish an ezine or you promote affiliate programs, you’ve no doubt come across the problem of website addresses (aka: URL’s) that are just way too long for their own good! You know the ones that I’m talking about, as they usually sound like …. “Supercalifragilisticexpialidocious”…or something along those lines.
7 Steps to Web Sites That Sell
Your web site is like a fight of stairs into your business. Once you’ve got prospects to your home page – your online front door – you want to move them to action. If you miss a step or two, prospects will fall and won’t make it in the door to your business. If you put the last step first and your first step last, prospects won’t find the steps you want them to take.
Growing Your Meeting In CyberSpace
As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.
How to Optimize for Inktomi in 2004
Inktomi is a rising star in the search engine wars, and it is likely that they will soon challenge Google for the title of most relevant search engine. While the majority of webmasters these days would rather optimize for Google and hope for the best in Inktomi, this strategy will need to be shifted for the year 2004. No longer should Google optimization be the only method for which webmasters promote their sites. We discovered in past Google updates that reliance on one search engine for unique visitors is a short sighted and bad strategy. If your rankings tank, then so does your traffic. In order to take the sting out of lost rankings you will either have to work hard to get the rankings back or redo your strategy altogether. So be warned, if you are not in Google and not in Inktomi in 2004, then you might as well remain invisible.
Marketing 101: A Market You Can Reach
“I want to sell Arabian back-scratchers online, can I make money doing that?”
“How about selling used celebrity hankies?”
The Ultimate Web Traffic Dashboard
The most frequently asked question I get from clients is, “What should we measure on our Web site?”
Exercise your Ears
How often have you heard it said “Salespeople don’t listen?” What does it mean not to listen? When clients say salespeople don’t listen, they usually don’t mean that during the sales call salespeople zone out. Few salespeople do that. In fact, most salespeople do try to listen. Yet they are perceived as not listening. So for 2004 let’s start by exercising our listening skills.
First Time Project Managers Need Failures
Nothing succeeds like success, except in project management where nothing succeeds like failure.
Sending Out a Survey to Customers Can Double Sales
We all are well aware of a simple fact in marketing – Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. This is one of the fundamental driving forces behind the wide-spread adoption and interest in CRM and related customer retention strategies.
Understanding DNS in Windows XP Professional
This article will provide a beginning overview of the DNS service provided by Windows 2000 server and how it interacts in Windows XP Professional environments.