Your Best Potential Customer Is Looking For You Now On The Internet

Increasingly, purchasers are using the Internet to search for suppliers. You may be unaware of the total number of people who are doing this in your market sector. Many of them may be ending up with the competition. You may be concerned that fewer people seem to be out looking for your products. Your competition may be quietly laughing all the way to the bank,…

8 min read Archive

Maintaining Your Motivation

I recently spoke to a group of sales professionals at the end of their training conference. The attendees had participated in many learning sessions over a two day period - most of which were product related. I was scheduled to speak after dinner and I was somewhat concerned how attentive they would be by this time.

4 min read Print

Understanding PPC (Pay Per Click) Part 1

For the beginner, understanding PPC (Pay Per Click) services can be utterly confusing. With so many search engines to choose from, and so many options within each one: different billing schemes, different terminology, and different techniques for ranking in the top spot, the learning curve is quite substantial. So why would anyone go to the trouble?

3 min read Archive

Proper Directory Submissions

Part of the overall process of submitting one's website to the search engines is getting your site listed in the top directories. Directories are different from standard search engines in that a search engine will query a database of indexed websites before it produces results and a directory is a database of websites that have been arranged by subject. Directories do indeed have search functions…

13 min read Archive