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Studying the relationship between keyword density and your search ranking for those keywords can reveal interesting clues about how to write search…
What is Compliancy? Compliancy with BS7799 requires an organisation to have implemented and documented their Information Security Management System (ISMS) in accordance with the control objectives set out in the BS7799-1:2000 documentation.
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
The major benefit in an organisation for having an IRP is that of damage limitation. In the event that an incident should occur within an organisation that has an IRP in place, the damage and the ensuing financial loss that is incurred due to this incident will be minimised. Other benefits include:
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)
Google, one of the Internet's leading information portals, has silenced two advertisements placed by Oceana, a company trying to save our world's oceans.
