Everybody’s Talking About RSS
No matter if you call it “Really Simple Syndication” or “Rich Site Summary,” RSS is definitely all the rage right now online. With email filtering, IP blocking and the newest “Can Spam Act,” everyone’s scampering for a better way to get their messages across to their subscribers.
SEM – Research Measures Success
Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do.
Is Organic SEO Dead?
In an fiery post over at SEOroundtable, John Scott stated his opinions regarding what he calls the two styles of search engine optimization: Content SEO and Link Mongers.
Using Swap-Out Graphics from a PSD File
The following generic tutorial will assist you with using a PSD file associated with our swap-out graphics. The exact steps or terminology would depend on your graphics software. We have included a few keywords at the bottom of this tutorial to assist you in finding the exact process in your graphics software’s help section.
How to Write With Sizzle When Theres No Sausage
Anyone who has worked in sales knows that features are what something is, whereas benefits are what it does for you. And that’s easy to incorporate when you’re writing about your product or service.
The Myth of Permanent Search Engine Positions
Reader question: I’ve just redesigned a Web site – the original was poorly designed and broke all the rules on meta tags etc. – but has great ranking on Yahoo, Google and AltaVista. How do I ensure that the new site retains the original’s ranking?
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco from 2001-2003 showed that gay and lesbian travel accounted for 54.1 billion in annual spending in the United States alone. This research also concluded that approximately 76% of gay and lesbian household incomes are above the national average of $40,000 per year.
Is the Value Worth the Risk?
When you invest in a major IT project, you expect significant value. If you didn’t, you wouldn’t start the project. At some level you know that achieving the value is not going to be risk free. Here’s the $64,000 question. Is the value worth the risk? Many IT software vendors would prefer you think only about the value and not about the risk. Their sales process may not include helping you understand the risks you will have to manage to gain the value.
The Role Of Link Popularity In Top Rankings
“Link Popularity” – these words may have caught your attention while searching the Internet for SE optimization tips. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top search engines, especially Google, without following an effective link popularity plan.
How To Syndicate Your Content
Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?