Study Shows Record-Breaking Online Ad Sales
In 1996, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) began tracking interactive advertising revenue.
Why Google is Such a Great Brand
Google has clarity and focus. Google knows that great brands serve a purpose. They are useful. Google genuinely believes in the motto: the searcher is king. It demonstrates that you can put the customer first and make a profit. Google keeps it simple and wins.
The Future of Paid Search Advertising
The future is looking bright for the paid search advertising industry.
Being a Proactive SEO
Search Engine Optimization, or replace last word with Marketing, Ranking, Positioning, or Promotion. Also known as (in varying degrees) as Web Marketing, Online Marketing, Internet Marketing, and/or eMarketing is a process by which the end goal is to generate “more exposure” so that as one example: the website owner can develop more sales.
Are Marketers Chasing Rainbows?
In a recent article, Andrew Ehrenberg writes that “many goals in marketing are unrealistic” and “doomed to failure from the start.” His comments appeared in a piece titled “Marketing: Are You Really a Realist?” in Strategy+Business, the newsletter from Booz Allen Hamilton, the global management and technology firm.
Lead Generation: What is it Worth?
Sales has become an ideology with the following obvious facts denied (in service of the status quo):
Will China Be Googles New Fortune Cookie?
Does the Far East hold good fortune for Google? The king of all search engines is about to find out.
False: The The “Google Dumping DMOZ?” Rumor
Is Google planning to drop the DMOZ directory? This search-shattering rumor came to my attention yesterday in this post from Minstrel, one of our moderators in WebProWorld.
The Local Search Update
Duncan Parry recently examined the development of local search and its likely impact on PPC advertisers. Now he looks at recent developments in local search.
The Nuts and Bolts of Information Security Part 2: CISP Mandates
MERCHANT AT RISK
In part of 1 this article, risk management was covered, outlining some of the threats and the need for a risk management plan.