Link Popularity — Its Role and Importance in Getting Top Search Engine Rankings

"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Nowadays link popularity is being considered to be the most important step of the…

Hiring a Professional SEO Firm

If you don't have the time to learn to use optimizing software and research all the potential companies for link trades, or maybe you'd just rather focus on your core business and pay someone else to market and optimize your site.

The Fight Over Tight Affiliate Control

Yesterday's Performance-Based Marketing session at the DMA/AIM net.marketing conference struck quite a passionate debate regarding how much control companies should have over branding and affiliates.