Using the Media to Your Advantage!

Creating a Teachable Moment

One of the greatest compliments I had ever received as a Manager was from an employee after I had disciplined her. It took her about 15 minutes after the fact before she realized what I had done. I was reminded of that situation the other day when a reader wrote me and asked me how to go about "calling attention to a person's mistakes indirectly."…

A Marketing Myth

"I don't need to do any marketing". How many times have we heard this said? Often business operators feel they don't need to do any marketing because: