network
The world wide network known as the Internet, is gradually becoming more and more similar to the physical space inhabited by human…
Call me naive. Tell me I just don't understand. Ask me what planet I'm from but I just don't get it. From what I've been reading lately there are companies out there who are actually firing customers. Yes, imagine that. Firing customers! I just don't get it.It's tough enough finding and keeping them never mind firing them.
The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it's worth pointing out that cheap, scam-like promotion methods usually look cheap and scam-like, annoy Internet users and have a short lifespan because counter-measures…
Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. Typically they own service-based businesses with an annual turnover counted in the millions of dollars, not hundreds of millions.
One of the difficulties in selling a service is that potential clients (we'll call them "prospects" here) often don't know whether they should be using what you provide.
In discussions with clients and business associates, and during my work as a tutor with university students, I am often surprised at the lack of understanding of how ubiquitous the marketing function is within an organisation.
