Archive
How Behavioural Styles Affect Workplace Performance
If you were a tree, what kind of tree would you be? Or, if you were a colour, do you think you'd…
Part of the
network
network
Inappropriate Website Promotion Methods
The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it's worth pointing out that cheap, scam-like promotion methods usually look cheap and scam-like, annoy Internet users and have a short lifespan because counter-measures…
A Few Good Clients
Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. Typically they own service-based businesses with an annual turnover counted in the millions of dollars, not hundreds of millions.
Selling B2B Services – Converting Warm Leads Into Eager Clients.
One of the difficulties in selling a service is that potential clients (we'll call them "prospects" here) often don't know whether they should be using what you provide.
Is Your Marketing Kitchen Really Cookin’?
In discussions with clients and business associates, and during my work as a tutor with university students, I am often surprised at the lack of understanding of how ubiquitous the marketing function is within an organisation.
Using the Media to Your Advantage!
Lights...camera...ACTION. That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus on 'action' that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.
