Archive
Are You Compliant? Take The CAN-SPAM QUIZ!
Test Your Knowledge of The Law - 22 Questions You Should Know.
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Keeping Track of Your Customers & Prospects
Choosing Between a Computer or Paper System To serve your customers, you need to track their purchases and needs. There is no efficient way to do this with paper files that even comes close to the power and efficiency of the computer. To maximize your time and your sales, you'll have to move away from paper and use either contact management or database software. Some…
The Power of Planning Ahead
People suffer needlessly by postponing tasks until the last minute. A lot of tasks we race to finish at the 11th hour could be completed with ease if started early enough.
Conquer Desktop Clutter with Action Files
Action files enable you to unclutter your desk yet still keep reminders and current papers close at hand. Also known as working files, these files are usually separate from -- and in addition to - client, project, or reference files. Action files are for current or pending activities and miscellaneous things you must act on.
Turning Future Prospects into Customers
I recently had a conversation with the marketing communications manager of a prospective client about following up future prospects effectively. By the end of the conversation it had struck me how little emphasis most small and medium sized businesses place in this area. While most do a good job following up hot leads, relatively few have the systems and procedures in place to insure that…
The Customer’s Experience is Everything
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
