Conquer Desktop Clutter with Action Files

Action files enable you to unclutter your desk yet still keep reminders and current papers close at hand. Also known as working files, these files are usually separate from -- and in addition to - client, project, or reference files. Action files are for current or pending activities and miscellaneous things you must act on.

Turning Future Prospects into Customers

I recently had a conversation with the marketing communications manager of a prospective client about following up future prospects effectively. By the end of the conversation it had struck me how little emphasis most small and medium sized businesses place in this area. While most do a good job following up hot leads, relatively few have the systems and procedures in place to insure that…

The Customer’s Experience is Everything

Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!

Do Your Employees Really Need Customer Service Training?

If you go to the doctor with a headache, do you demand a particular treatment before she examines you? Of course not! Well then, why do managers send their employees for customer service training -- before they know what the problem is? Another common mistake is to bring in a motivational speaker to talk to staff that has to fight dysfunctional work processes day after…

Setting Up a New Office

In setting up a new office, your first decision is where to put your desk. Computer equipment must be close enough to an electrical outlet that you don't need extension cords to plug in that equipment. Ideally, your computer should have its own electrical circuit to shield it from fluctuations caused by other electrical equipment going off and on. At the minimum, don't put the…