Choosing The Right Keywords

When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours.

Why is DMOZ So Important to The Web?

DMOZ (The Open Directory Project or ODP) is a human managed directory that sends results or data to search engines. The human editors are mostly unpaid volunteers so getting your site listed at DMOZ might not be very easy. Sites have been known to take up to a year to get listed. Don’t get frustrated though, because being listed at DMOZ is almost as important as being listed at Google. Arguably many webmasters view that a listing at DMOZ is even more important than a $300/year paid listing at Yahoo.

What is SMS?

SMS, also known as short messaging service, is the rage in Europe and parts of Asia. Gradually SMS is gaining momentum in the US as a low cost messaging solution. SMS is defined as text messages, up to 160 characters in length, sent to mobile phones. In recent months SMS has become synonymous with any text message sent to a cell phone.

Contextual Ads, Do They Work?

I just read something about how the next big web thing doesn’t live up to it’s expectations. This next big web thing turns out to be contextual ads. After reading about this, it got me to think… What would I do?? If I was looking for a particular rock for my rock collection, what would I do? How would I go about searching for such an item? And with in my search, would I ever click on a link from a contextual ad? I thought these questions and finding the answer to them would help me make a clearer decision as to “the next big web thing” and if it really is a flop.

Build In Added Idea Value By Developing Robust Project Objectives

Objectives should clearly state what you could expect to experience as a result of implementing the idea. What value will you gain? All of the project work should then be planned to deliver the expected results. It is helpful to keep the project statement visible for the team as objectives are developed. Keep a tight focus.Think at a higher level when developing objectives and you will deliver unexpected added value to the organization.

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