PR: Time For a New Playbook?

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take actions that lead to the success of your department, division or subsidiary.

RSS Proponent Seeks Cooperation with Google

Dave Winer, a major advocate of RSS has proposed a truce with Google and other sites that have partnered with competing syndication format, Atom. RSS is currently the industry leader in syndication and went virtually unchallenged until Google's recent announcement.