RSS – The Making of a Feed

Search Engine Optimization and Web Site Usability

Build a Web site and the people will come. Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. They have all the resources (i.e., your competitors) just a mouse-click away.

Yahoo Responds To Site Match Questions

Last week Yahoo launched Site Match, their controversial paid inclusion program. The Search Engine Strategies conference, and many online communities, buzzed with indignation at the new pricing structure, which requires businesses to pay both for being listed and for each click on that listing.

What Do Your Site Statistics Mean, Anyway?

The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they read it completely.

Hard Drive Crash? The Essential Data Recovery Report

Your worst nightmare just became a horrifying reality. You keep hearing that little voice in your head mockingly shout "you should have backed that stuff up" The voice keeps echoing throughout your head as you perform a quick inventory all of the important information that you just lost..your client database, a years worth of e-mail, your entire inventory database, even your family photos.