Is Your Marketing Kitchen Really Cookin’?
In discussions with clients and business associates, and during my work as a tutor with university students, I am often surprised at the lack of understanding of how ubiquitous the marketing function is within an organisation.
Using the Media to Your Advantage!
Lights…camera…ACTION.
That’s what often happens when people think of using media for advertising or other promotional purposes. It’s the focus on ‘action’ that often means the results are somewhat less than expected. A bit of planning can greatly improve your chances of success.
Watch Your Customers Grow!
Nurturing your customers and helping them to develop into better people (who use more of what you sell) is often like raising children – but without the teenage worries! Customers need help to know how best to use your products and services. Look out for their needs and you will be rewarded in multiples.
The Art of Selling (and Some Tips to Help You Manage Your Sales Team)
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. There’s a lot to know about the business of selling. No wonder many people are a bit overwhelmed when they are asked to do it.
Metadata: Seven Tips for Writing Better Keywords
The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries.
9 Ways to Keep Clients Coming Back for More
A lot of effort is put into getting new clients. We all know our client base will change. Previous clients can move to a new area, sell their business, close down, or change their priorities. So finding new business is always important – but so is keeping your previous clients. Here are nine ways to keep previous clients coming back for more!
Google AdSense is Put on the Spot
Google AdSense representative Gokul Rajaram was put on the spot during last week’s Webmasterworld PubConference in Orlando, Florida.
Show Them The Money – Marketing HR Services to Other Managers
Note: Although this article discusses the HR function it applies equally to other corporate services.
Creating a Teachable Moment
One of the greatest compliments I had ever received as a Manager was from an employee after I had disciplined her. It took her about 15 minutes after the fact before she realized what I had done. I was reminded of that situation the other day when a reader wrote me and asked me how to go about “calling attention to a person’s mistakes indirectly.” In my training sessions I talk with managers and team leaders about how they need to create “Teachable Moments”. Discipline should be a positive learning experience.
A Marketing Myth
“I don’t need to do any marketing”. How many times have we heard this said? Often business operators feel they don’t need to do any marketing because: