Controlling Office Interruptions
One of the biggest complaints I hear from people is that they can’t work for more than a few minutes without being interrupted. The result? A small project ends up taking all day, or you have to work into the evening because that’s the only time you’re not interrupted. An open-door policy sounds good in theory, but it can produce so many interruptions that it’s hard to get anything done. The other extreme is equally unwise — if you block off interruptions for several hours, a small problem you could have handled might turn into a crisis because you couldn’t be reached. You need a balance between controlling interruptions and staying informed.
What To Do With All Those Business Cards?
Get Rid of Those You Don’t Need
Everyone collects lots of business cards, and nobody really knows what to do with them.
Use Colored Tabs to Manage Project Folders
It’s a challenge to keep track of everything you must discuss with co-workers involved in a project. Project folders are a good start, but each folder contains issues involving various people. You may have 4 issues, in 4 different project folders, to discuss with Sue. How can you remember them all when Sue phones?
Managing IT According to a Hierarchy of Needs
The recent article written by Nicholas Carr in Harvard Business Review, “IT Doesn’t Matter,” spurred a huge debate in the press, with analysts, and particularly in budget planning meetings between the CIO and CXO-level executives. In this article, Mr. Carr asserts that IT is a commodity and as such offers little competitive distinction and therefore no competitive advantage. As a result, Mr. Carr suggests that IT investments be curtailed based on the lack of bottom-line impact which can ultimately be derived from such spending.
You Can’t Manage It If You Don’t Measure It!
Ask ten small business marketers the cost effectiveness of the various sales lead generation methods that they use and half will put on a guilty look and confess that they haven’t taken the time to gather the information necessary to figure it out.
Will 2004 Mark the End of Googles Empire?
Survival of the fittest can easily be applied to the search engine industry.
Client Ahoy! Raise Your Profile
One of the most common issues I’m asked about is how to raise the profile of a business to attract more clients.
Business Eye for the Marketing Guy
How the Fab Five have changed marketing…
Communication is the Key
No matter what business you are in there is one common factor – communication. Whether it is verbal, visual, on paper or electronic, having clear communication is a must for any successful business. This can be even more challenging when dealing with other cultures, nationalities and lifestyles.
Yahoo! Charges into Personalized Search
During last week’s WebmasterWorld PubConference VI, Yahoo! representative Tim Mayer gave a highly informative speech and provided some useful facts and tidbits.