Copywriting Makeover: Its Not About YOU, Its About THEM

I've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy-scented candles.

Theyre Searching So Why Arent They Buying?

There seems to be a common myth regarding site visitors and the buying process these days. I've heard this statement more than a few times over the last several months: "My visitors find me when they use search engines. They type in the exact keyphrases I'm listed under. So when they get to my site why aren't they buying?" The simple answer is that they…

Solving the “I Get Tons of Traffic But No Sales” Mystery

I can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but no sales." It's normally followed by comments like: "My site is highly optimized for the engines and my rankings are great. I don't understand why no one is buying." Let me shed some light on this mystery.