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It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir…
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer's buying process, and the inability of the current copy to support the search engine goals of AEwebworks.
I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being it takes much more thought and time to write a short, concise piece than a long one. It's true, too!
Google graduated their local search to beta yesterday with the launch of Google Local. Google crosschecks their index with the Yellow Pages to deliver local stores and services.
When you are buying software for your small business or your home office, you won't have a staff of IT professionals guiding your purchasing decisions. The decisions are all yours, but that doesn't mean you should feel intimidated or nervous about getting the software your work requires. The following tips will help you pick the right software for your business needs.
It's sad but true. Most Internet Marketers are struggling with poor response, and have no idea how to go about increasing the effectiveness of their marketing beyond increasing the size of their advertising budget. This foolishness never ends.
