Short Copy: Understanding Its Purpose Can Increase Sales

I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being it takes much more thought and time to write a short, concise piece than a long one. It's true, too!

Google Local: Finally Up To Yahoo Speed

Google graduated their local search to beta yesterday with the launch of Google Local. Google crosschecks their index with the Yellow Pages to deliver local stores and services.

Ten Steps to Choosing Software For Your Small or Homebased Business

When you are buying software for your small business or your home office, you won't have a staff of IT professionals guiding your purchasing decisions. The decisions are all yours, but that doesn't mean you should feel intimidated or nervous about getting the software your work requires. The following tips will help you pick the right software for your business needs.