Rules, Regs, and Recommendations for Search Engine Copywriting

Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.

Choosing Keywords That Bring the Best Results

As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I'm just amazed at the selections I receive.

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2

In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer's buying process, and the inability of the current copy to support the search engine goals of AEwebworks.

Short Copy: Understanding Its Purpose Can Increase Sales

I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being it takes much more thought and time to write a short, concise piece than a long one. It's true, too!