Archive
Niche Marketing… What exactly is that?
Well, according to the dictionary, the word niche means "a suitable place or position"
Part of the
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Choosing Keywords That Bring the Best Results
As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I'm just amazed at the selections I receive.
Export ASP.NET DataGrid to Excel
Export to Excel is one of the most common functionality required in ASP.Net pages.
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer's buying process, and the inability of the current copy to support the search engine goals of AEwebworks.
Short Copy: Understanding Its Purpose Can Increase Sales
I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being it takes much more thought and time to write a short, concise piece than a long one. It's true, too!
Google Local: Finally Up To Yahoo Speed
Google graduated their local search to beta yesterday with the launch of Google Local. Google crosschecks their index with the Yellow Pages to deliver local stores and services.
